Case Studies
Proof, not promises.
Detailed breakdowns of real performance marketing engagements across the GCC — industries, markets, channels, metrics and the exact strategies behind the growth.
Fashion & Apparel E-commerce
UAE, Saudi Arabia, Kuwait
Scaling a GCC Fashion E-commerce Brand to 5.2x ROAS
A homegrown Gulf fashion label was bleeding budget on broad campaigns with no attribution. We rebuilt the entire acquisition engine around clean tracking and a creative testing system.
1.4x → 5.2x
Blended ROAS
−58%
CPA
B2B SaaS (HR Tech)
UAE, Egypt, Jordan
Cutting SaaS CAC by 44% While Tripling Trials
A regional HR SaaS startup was acquiring trials that never converted. We re-engineered the funnel around qualified pipeline, not vanity sign-ups.
−44%
CAC
3.1x
Free trials / mo
Luxury Real Estate
Dubai
Generating AED 90M+ Pipeline for Luxury Real Estate
A Dubai developer needed high-net-worth buyer leads, not cheap form fills. We optimized for qualified viewings and closed deals, not lead volume.
+186%
Qualified leads
−51%
Cost / qualified lead
Fintech / Mobile App
UAE, Bahrain, Oman
Driving 120K App Installs at 1/3 the Target CPI
A GCC fintech app needed installs that actually activated wallets. We optimized to funded-account events, not raw installs.
120K+
Installs
−67% vs target
CPI
D2C Beauty & Cosmetics
UAE, Saudi Arabia
Turning a D2C Beauty Brand Profitable in 90 Days
A venture-backed beauty brand was scaling unprofitably. We rebuilt unit economics and retention to make paid acquisition sustainable.
Negative → +28%
Contribution margin
1.1x → 3.6x
ROAS
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