About
I don't chase impressions. I engineer profit.
Based in Dubai, I've spent 8+ years inside ad accounts for e-commerce brands, SaaS startups and regional retailers — the kind of work where the P&L, not the dashboard, decides whether a campaign is good.
My approach is obsessively measured: clean tracking, ruthless testing, and creative that earns attention. Every decision traces back to revenue, contribution margin and LTV — never to a vanity number on a slide.
I work directly with founders and marketing leaders as an embedded specialist — combining senior strategy with hands-on execution across paid media, CRO, analytics and SEO. The result is growth you can forecast, defend in a board meeting, and repeat.
Areas of expertise
PPC & Paid Media Management
Full-funnel Google Ads, Meta, TikTok, LinkedIn and programmatic campaigns engineered around unit economics and ROAS — not vanity clicks.
Analytics, Tracking & Attribution
GA4, GTM, server-side tracking and clean attribution models so every dirham of ad spend is measurable and accountable.
Conversion Rate Optimization
Landing pages and funnels A/B tested to turn the traffic you already pay for into revenue and qualified pipeline.
Multi-Channel Growth Strategy
Coordinated acquisition across search, social, video and email so channels compound instead of competing for the same budget.
SEO Integration
Paid growth paired with technical and content SEO so you build a compounding organic moat while paid scales.
ROI & Profit Optimization
Growth systems that protect margins while expanding budgets into new markets, channels and geographies.
The journey
Started in paid search, managing SME budgets across the UAE.
Led paid social for regional e-commerce brands scaling into KSA.
Built full-funnel growth systems combining PPC, CRO and analytics.
Fractional growth lead for founders across the GCC — $47M+ managed.
LET'S TALK
Ready to make your ad spend actually pay off?
Book a private strategy engagement. We'll pressure-test your funnel, tracking and channel mix, and map the fastest path to profitable, compounding growth.
Not sure which fits? Get in touch.