I Engineer
Growth.
I'm Mohit Soni — a performance marketing specialist turning ad spend into predictable, profitable growth. PPC, CRO, analytics and multi-channel strategy engineered around your P&L, for brands across the Gulf and beyond.
See the numbers →+412%
avg. ROAS uplift
The Numbers
Results that survive a spreadsheet audit.
$47M+
Ad spend managed profitably
+412%
Average ROAS uplift
30+
Brands scaled across the GCC
8 yrs
In performance marketing
What I Do
A complete performance engine, run by one dedicated specialist.
PPC & Paid Media Management
Full-funnel Google Ads, Meta, TikTok, LinkedIn and programmatic campaigns engineered around unit economics and ROAS — not vanity clicks.
- Search, Shopping & Performance Max
- Meta & TikTok paid social
- LinkedIn ABM for B2B
- Bid strategy & budget pacing
Analytics, Tracking & Attribution
GA4, GTM, server-side tracking and clean attribution models so every dirham of ad spend is measurable and accountable.
- GA4 + server-side tagging
- Meta CAPI & offline conversions
- Multi-touch attribution
- Custom KPI dashboards
Conversion Rate Optimization
Landing pages and funnels A/B tested to turn the traffic you already pay for into revenue and qualified pipeline.
- Landing page design & testing
- A/B & multivariate experiments
- Funnel & checkout optimization
- Heatmap & session analysis
Multi-Channel Growth Strategy
Coordinated acquisition across search, social, video and email so channels compound instead of competing for the same budget.
- Channel mix & budget allocation
- Media planning & forecasting
- Retargeting & retention flows
- Marketing mix modeling
SEO Integration
Paid growth paired with technical and content SEO so you build a compounding organic moat while paid scales.
- Technical SEO audits
- Commercial keyword strategy
- Content hubs & landing pages
- Local & app store optimization
ROI & Profit Optimization
Growth systems that protect margins while expanding budgets into new markets, channels and geographies.
- MER & contribution margin focus
- LTV & cohort analysis
- New market expansion (GCC & beyond)
- Fractional growth leadership
Selected Work
Case studies with real, defensible metrics.
Fashion & Apparel E-commerce
UAE, Saudi Arabia, Kuwait
Scaling a GCC Fashion E-commerce Brand to 5.2x ROAS
A homegrown Gulf fashion label was bleeding budget on broad campaigns with no attribution. We rebuilt the entire acquisition engine around clean tracking and a creative testing system.
1.4x → 5.2x
Blended ROAS
−58%
CPA
B2B SaaS (HR Tech)
UAE, Egypt, Jordan
Cutting SaaS CAC by 44% While Tripling Trials
A regional HR SaaS startup was acquiring trials that never converted. We re-engineered the funnel around qualified pipeline, not vanity sign-ups.
−44%
CAC
3.1x
Free trials / mo
Luxury Real Estate
Dubai
Generating AED 90M+ Pipeline for Luxury Real Estate
A Dubai developer needed high-net-worth buyer leads, not cheap form fills. We optimized for qualified viewings and closed deals, not lead volume.
+186%
Qualified leads
−51%
Cost / qualified lead
Fintech / Mobile App
UAE, Bahrain, Oman
Driving 120K App Installs at 1/3 the Target CPI
A GCC fintech app needed installs that actually activated wallets. We optimized to funded-account events, not raw installs.
120K+
Installs
−67% vs target
CPI
LET'S TALK
Ready to make your ad spend actually pay off?
Book a private strategy engagement. We'll pressure-test your funnel, tracking and channel mix, and map the fastest path to profitable, compounding growth.
Not sure which fits? Get in touch.